Economics of the Digital Age: Strategy, Pricing, and Platforms

The digital landscape has fundamentally changed how value is created, distributed, and captured. Information itself possesses unique economic properties that traditional models fail to address, making strategic decision-making complex. This course helps you master the economic models necessary to analyze digital markets, develop robust pricing strategies for information goods, and understand the dynamics of platform-based competition. What you'll learn: * Understand foundational concepts like marginal cost, public goods, and network externalities specific to information and digital assets. * Analyze advanced pricing strategies, including versioning, bundling, and modern recurring revenue models (SaaS economics). * Examine the strategic implications of two-sided markets and platform competition, and how to manage network growth. * Apply economic principles to critical contemporary issues like targeted advertising, personalization, and data governance. * Practice evaluating competitive advantage and organizational structure in markets dominated by rapid technological change. * Configure strategies related to intellectual property, open source, and strategic alliances in the digital sphere. The course begins by defining the unique economic properties of information and digital goods. It then moves into advanced topics in pricing, market structure, competitive strategy, and the critical role of data and platforms in the modern economy. This course is designed for absolute beginners in digital economics or business professionals seeking a foundational understanding of strategy in the information age. No prior economic knowledge is required. Start reading today to build your expertise in the economics driving modern technology and business.