Mapping Customer Data: Creating Unified Profiles and Identity Resolution

In today's digital landscape, customer data is often scattered across multiple platforms, leading to fragmented insights and disconnected experiences. Learning how to map, clean, and unify this data is essential for building a reliable, single customer view. This text-only course guides you through the foundational principles of customer data platforms, data modeling, and identity resolution. You will transition from managing chaotic, siloed data to designing clean, unified customer profiles that respect modern privacy standards and power real-time personalization. What you'll learn: - Understand the core terminology of customer data integration, schemas, and profile unification - Design effective data models that accurately map diverse customer touchpoints and interactions - Apply identity resolution rules to reconcile duplicate records and establish a single source of truth - Configure data ingestion strategies, including modern zero-copy data sharing patterns - Implement privacy-first data practices in compliance with global regulations like GDPR and CCPA - Analyze unified profiles to extract actionable insights for marketing and business intelligence You will start with the basic definitions of data schemas and identity resolution before moving into practical modeling strategies. The course wraps up by exploring modern data privacy standards and real-time profile activation workflows. This course is designed for beginners, including data analysts, marketers, and product managers who want to understand data unification without needing a background in complex programming. No prior technical experience is required. Start reading today to unlock the power of unified customer data.