Music Business: Marketing, Management, and Artist Development

Navigating the modern music industry requires a solid grasp of both business strategy and creative marketing. Aspiring managers and self-released artists must understand how the digital ecosystem operates to turn creative talent into a sustainable career. This comprehensive text-only course provides a clear foundation in music management and marketing, guiding you from core terminology to practical execution. You will read expert breakdowns of industry standards, analyze real-world scenarios, and work through written exercises designed to help you build a viable strategy for artist development. What you'll learn: Understand the foundational roles in the music industry, including managers, booking agents, publishers, and publicists; Create comprehensive artist development plans that align creative vision with realistic career milestones; Design modern digital marketing campaigns tailored to streaming algorithms and playlist placement; Build and engage a loyal fanbase using direct-to-fan monetization models and social media strategies; Analyze the basics of music copyright, licensing, royalties, and distribution contracts; Develop release schedules and promotional timelines for singles, EPs, and albums. The course begins with essential music business definitions and structural overviews, ensuring you grasp the fundamentals before moving into promotional tactics. You will then explore strategic planning, budget management, and digital promotion frameworks through structured written lessons. This course is designed for absolute beginners, aspiring artist managers, independent musicians, and music business enthusiasts who want a clear roadmap without any prior industry experience. Start reading today to master the business side of music and take control of your career in the industry.