Analytics 4 and Tag Manager: Modern Web Tracking and Data Analysis

To make smart business decisions, you need accurate data about how users interact with your website. Traditional web tracking has evolved, and mastering modern event-based measurement is now essential for any digital marketer or website owner. This text-only course guides you from foundational tracking concepts to confidently deploying tags and analyzing reports. You will understand how to collect clean data, configure custom events, and respect user privacy requirements without relying on complex coding. What you will learn: Understand the core differences between session-based and event-based tracking models; Configure tags, triggers, and variables to capture precise user interactions; Set up custom event tracking for button clicks, form submissions, and video engagement; Analyze user journeys using standard reports and custom explorations; Apply modern privacy standards, including basic consent mode configurations; Debug and test your tracking setup using built-in preview tools. The course begins with essential web analytics terminology and foundational concepts before moving step-by-step through practical configuration scenarios. You will read clear explanations and review real-world tracking examples that you can apply directly to your own projects. Designed specifically for beginners, this course requires no prior programming experience or background in web development. Start reading today to unlock clear, actionable insights from your website traffic.