Search Engine Optimization and Website Audit Fundamentals

Having a beautiful website means nothing if your target audience cannot find it. Understanding how search engines discover, crawl, and rank your pages is the key to driving organic traffic and growing your online presence. This course guides you through the core principles of search engine optimization (SEO). You will learn how to evaluate any website's search performance, identify high-value search terms, and implement strategic technical and content improvements that search engines value. What you'll learn: - Understand how search engines crawl, index, and rank web pages. - Conduct comprehensive website audits to identify technical and content bottlenecks. - Perform strategic keyword research and align content with user search intent. - Optimize websites for local search results to attract nearby customers. - Apply structured data and improve Core Web Vitals for modern search engine compatibility. - Create clear, actionable SEO reports and communicate recommendations to stakeholders. This text-based curriculum begins with foundational SEO terminology and search engine mechanics before moving into practical audit techniques, keyword mapping, and local optimization strategies. You will wrap up by learning how to measure success and present your findings clearly. Designed entirely for beginners, this course requires no prior marketing or technical experience to get started. Start your journey toward mastering search engine optimization and driving organic web traffic today.