Digital Marketing Fundamentals: SEO, PPC, and Social Media Ads

In today's economy, every business needs a strong online presence. Understanding the fundamental channels of digital marketing is essential for driving growth and reaching new customers. This course provides a clear, non-technical introduction to the three pillars of digital marketing: Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and targeted social media campaigns. You will gain the foundational knowledge necessary to evaluate channels, set measurable goals, and start executing basic online promotion strategies. What you'll learn: * Understand the core terminology and frameworks of the digital marketing ecosystem and customer journey. * Analyze search intent and apply foundational SEO techniques for organic visibility and content structure. * Configure and manage basic PPC campaigns using keywords, bidding strategies, and ad copy best practices. * Design effective social media targeting strategies and measure campaign performance using key performance indicators (KPIs). * Apply mobile-first principles and accessibility considerations to ensure a positive user experience across devices. * Practice evaluating channel performance and allocating resources based on simple marketing metrics. The course begins by establishing key definitions and performance indicators, then moves methodically through organic search, paid search, and social media marketing. Practical exercises reinforce the application of theory to real-world promotional needs. This course is designed exclusively for absolute beginners, aspiring marketers, small business owners, or anyone looking to understand the mechanics of online promotion. No prior marketing experience or technical skills are required. Start building your essential digital marketing skillset today.