GA4 and Looker Studio Practice for Marketing Data Analysis

Businesses rely on data to make marketing decisions, but raw web tracking can be overwhelming. Connecting GA4 to Looker Studio allows you to transform complex tracking metrics into clear, actionable business insights. This text-based course guides you through the foundational concepts of web analytics and data visualization. You will learn how to set up reports, structure dashboards, and interpret key performance indicators to drive business growth. What you'll learn: - Understand foundational GA4 event models, custom dimensions, and user properties. - Connect GA4 data sources to Looker Studio while managing modern API limits. - Design clear marketing reports by organizing pages, charts, and control filters. - Apply data blending techniques to combine multiple marketing and traffic sources. - Analyze user behavior, conversion funnels, and traffic acquisition metrics. The course begins with core terminology and analytics setup before guiding you through step-by-step written exercises to build and customize your own reporting layouts. This program is designed for marketing beginners, business owners, and aspiring data analysts with no prior reporting experience. Read along and start turning raw marketing data into clear business decisions today.