Excel Data Literacy: Customer Analysis and Marketing Automation

In today's data-driven business environment, the ability to interpret customer behavior and automate marketing insights is a critical skill. You do not need complex programming tools to make data-backed decisions; you can unlock these powerful capabilities using the spreadsheet software you already know. This text-based course guides you from foundational data concepts to building structured analysis frameworks. You will learn how to clean customer data, identify high-value segments, and design automated reporting workflows using modern Excel features. By reading through practical scenarios and completing written exercises, you will transform raw spreadsheets into actionable marketing engines. What you'll learn: Understand core data literacy principles and how to structure customer databases; Clean and transform messy customer datasets using Power Query fundamentals; Apply modern formulas like XLOOKUP and dynamic arrays to segment customer profiles; Design automated customer analysis frameworks that update dynamically with new data; Calculate key marketing metrics such as Customer Acquisition Cost and Customer Lifetime Value; Create automated reporting logic to trigger targeted marketing insights. You will start by mastering fundamental data terminology and database structures before moving into data cleaning, segmentation techniques, and automated reporting. This course is designed for beginners, aspiring data analysts, and marketers who want to build strong data literacy skills from scratch, with no prior advanced analysis experience required. Start reading today to unlock the power of data automation and elevate your analytical skills.