GA4 BigQuery Integration for Marketers and Planners

As marketing platforms limit standard reporting capabilities, modern planners need direct access to their raw data to find actionable insights. Connecting Google Analytics 4 to a cloud data warehouse unlocks the full potential of your user journey data, allowing you to bypass standard interface limitations and sampling errors. This text-based course guides you step-by-step through setting up the connection and querying your data using standard SQL. You will transition from relying on pre-built dashboards to writing clean, efficient queries that answer complex business questions. Starting with foundational data concepts, you will build the confidence to merge, filter, and analyze large datasets independently. What you'll learn: - Connect your GA4 property to BigQuery and configure the daily export pipeline - Understand the nested event schema and flat tables unique to GA4 data exports - Write foundational SQL queries using SELECT, WHERE, GROUP BY, and JOIN statements - Calculate key marketing metrics including user acquisition, session counts, and conversion rates - Practice clean code habits, query optimization, and cost-control strategies in the cloud console - Prepare structured datasets ready for connection to modern business intelligence tools This course begins with essential database definitions and schema overviews before moving into practical query construction, ensuring you understand the structure of your data before writing code. You will progress through realistic marketing scenarios, learning how to isolate specific user behaviors and campaign performances. This course is designed for digital marketers, media planners, and business analysts who are new to SQL and data warehousing. No prior programming or database experience is required to begin.