Data Analysis with GA4 and Looker Studio

In today's data-driven marketing landscape, the ability to transform raw web traffic into clear, actionable insights is a critical skill. This text-based course guides you through the fundamentals of GA4 and Looker Studio, helping you make sense of user behavior and campaign performance without getting lost in complex interfaces. You will transition from a beginner to a confident data analyst capable of constructing clear reports that drive business decisions. By reading structured explanations and studying real-world configuration examples, you will learn how to organize, filter, and present data in a way that tells a compelling story. What you'll learn: • Understand foundational GA4 concepts, event tracking, and data schema structures • Connect GA4 properties to Looker Studio to establish seamless data pipelines • Design clear dashboard layouts that highlight key performance indicators • Blend multiple data sources and create custom calculated fields for deeper insights • Configure filters, date ranges, and interactive controls for end-user reports • Practice analyzing traffic acquisition and user engagement metrics through written exercises. The course begins with essential definitions and core concepts of web analytics before moving into hands-on report configuration. You will progress from basic data connection to building multi-page interactive dashboards using structured, written tutorials. This course is designed for marketing beginners, aspiring data analysts, and business owners who want to understand their website traffic without any prior analytics experience. Start reading today to unlock the power of your web data and build reports that drive growth.