Marketing Analytics with GA4 and AI Tools

Are you struggling to make sense of your marketing data? In today's digital landscape, combining modern analytics platforms with artificial intelligence is the key to understanding customer behavior. This course teaches you how to leverage GA4 and AI tools to transform raw data into strategic marketing decisions. You will start with foundational analytics terminology before moving into practical, text-based exercises that show you how to track, interpret, and optimize your marketing efforts. What you'll learn: • Understand fundamental marketing analytics terminology, metrics, and KPIs. • Navigate GA4 to track user behavior, conversions, and campaign performance. • Apply AI tools and basic prompt engineering to interpret complex data sets and generate insights. • Configure custom reports to extract actionable information from your traffic sources. • Practice data-driven decision making through written case studies and analytical scenarios. The curriculum flows logically from basic data concepts to modern AI-assisted analysis, ensuring you build a solid foundation. You will read through detailed explanations, step-by-step text guides, and practical examples of integrating AI into your daily marketing workflow. Designed specifically for beginner digital marketers and business owners, this course requires no prior data analysis or technical experience. Start reading today to unlock the power of AI and data in your marketing strategy.