Local SEO and Google Business Profile: Rank High in Maps

For local shops, medical practices, and service providers, being visible to nearby customers at the exact moment they search is crucial for driving foot traffic. This text-based course guides you through the essentials of local search engine optimization (SEO) to help your business stand out in local map results. You will learn how to set up, optimize, and maintain your local online presence to attract local inquiries. By understanding how search engines rank local businesses, you will be able to implement practical strategies that place your business in front of the right audience. What you'll learn: • Understand the core ranking factors of local search and map algorithms • Configure and optimize your Google Business Profile for maximum local visibility • Apply local schema markup to your website to help search engines understand your location • Build high-quality local citations and manage directories effectively • Implement a systemized approach to gathering and responding to customer reviews • Optimize your website content for local keywords and mobile-first users. The course starts with foundational concepts of local search algorithms before walking you through step-by-step optimization techniques for your business profile and website. You will practice through written scenarios and checklist exercises designed to be applied directly to your own business. This course is designed for local business owners, service providers, practice managers, and marketing beginners. No prior SEO or technical experience is required. Start optimizing your local online presence today to attract more customers in your area.